1. General Provisions

1.1. The Second World Coaching Championship (hereinafter referred to as “the Championship”) is held with the purpose of developing and promoting helping professions, raising the level of professional excellence, and encouraging international exchange of experience within the field of adult supplementary education for coaches, trainers, and other representatives of helping professions.
1.2. The organisers of the Championship are Silk Road Media (London), Elena Bezrukova Centre for Training and Consulting (Almaty, Kazakhstan), and the Eurasian Creative Guild/ECG (London).
1.3. The Championship will be held in both online and offline formats. The final will take place in London, United Kingdom, from 28 May 2026 to 2 June 2026.

2. Objectives

2.1. To identify new professional talents in the field of adult supplementary education on the international stage and to update quality standards in the theory and practice of adult learning.
2.2. To introduce the public and potential clients to the best representatives of supplementary education professions.
2.3. To create a platform for knowledge and experience exchange among coaches, trainers, and (art/literary agents), to enhance their qualifications and motivate further professional growth.

3. Participants of the Championship

3.1. Eligible participants include coaches, trainers, facilitators of transformational games, and art/literary agents aged 21 and above.
3.2. Participants must register by completing the form on the official Championship website.
3.3. Working languages of the Championship: Russian and English.
3.4. Championship categories:
3.4.1. Business Trainers
3.4.2. Mentors
3.4.3. Art/Literary Agents
3.4.4. Transformational Coaches, Facilitators of Transformational Games

4. Format and Stages

4.1. The Championship consists of the following stages:

— Registration of participants;

— Round of 16, online format (professional-level presentation);

— Quarter-final, online/offline format at the participants’ choice (masterclasses, coaching sessions);

—  Semi-final, online interview in Zoom (reflection presentation and jury tasks);

— Final in London (open masterclasses, coaching sessions). Awarding of winners, personal attendance required.
4.2. Each stage is assessed by the jury according to established criteria.

5. Evaluation Criteria and Jury

5.1. Participants will be evaluated based on the general parameters: professionalism, communication skills, creativity, and effectiveness. Evaluation criteria for each stage will be communicated in advance.
5.2. The jury will consist of recognised experts in the field of coaching, as well as representatives of the organisers and partners. The names of jury members remain confidential.
5.3. The decisions of the jury are final and not subject to appeal.

6. Awards and Incentives

6.1. Winners of the Championship will be awarded diplomas, commemorative prizes, and certificates.
6.2. Additional nominations may be established by the organisers.
6.3. All participants will receive certificates of participation.

7. Rights and Obligations of Participants

7.1. Participants must comply with the rules of the Championship and the ethical standards of the profession.
7.2. Participants have the right to receive information about the progress and results of the Championship in the prescribed manner.
7.3. The organisers bear no responsibility for technical failures arising from the participants’ fault.

8. Financial Terms

8.1. Participation in the Championship is subject to a fee. Contributions are directed towards the organisation and holding of Championship events and are non-refundable.
8.2. Payment shall be made in the manner and within the deadlines established by the organisers.

9. Final Provisions

9.1. All issues not regulated by these Regulations shall be resolved by the organisers.
9.2. Amendments and additions to these Regulations may be made by decision of the Organising Committee.
9.3. These Regulations enter into force upon approval.